Ecom Checkout Handbook

Cookies

How we use cookies.

Cookie Policy

Cookie Policy

This Cookie Policy explains how EcomCheckoutHandbook ("we," "us," or "our") uses cookies and similar tracking technologies on ecomcheckouthandbook.com (the "Site"). It describes what these technologies are, why we use them, and your rights to control their use.

By continuing to browse the Site, you agree to our use of cookies as described in this policy. If you do not agree, you should disable cookies in your browser settings or refrain from using the Site.

Last updated: October 29, 2026

What Are Cookies?

Cookies are small text files that a website stores on your computer or mobile device when you visit. They are widely used to make websites work efficiently, remember your preferences, and provide information to site owners.

Cookies set by the website owner (in this case, EcomCheckoutHandbook) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality on or through the website (e.g., analytics, advertising, and chat support).

Cookies can also be classified by duration:

  • Session cookies expire when you close your browser.
  • Persistent cookies remain on your device for a set period or until you delete them.

How We Use Cookies

We use cookies for several reasons. Some cookies are required for technical reasons for our Site to operate (essential cookies), while others enable us to enhance your experience, analyze usage, and deliver relevant content.

Specifically, we use cookies to:

  • Ensure the Site functions properly and securely.
  • Remember your cookie consent preferences.
  • Analyze how visitors interact with our Site so we can improve its performance and content.
  • Understand which of our resources are most useful to ecommerce professionals like you.
  • Support our marketing efforts, where permitted, by measuring the effectiveness of our communications.

We do not use cookies to collect sensitive personal information such as payment card details. Any personal data collected through cookies is handled in accordance with our Privacy Policy.

Types of Cookies We Use

The table below describes the categories of cookies we use on ecomcheckouthandbook.com and their purposes.

Essential Cookies

These cookies are strictly necessary to provide you with services available through our Site and to use some of its features, such as accessing secure areas. Because these cookies are essential for the Site to function, they cannot be disabled through our cookie preference tool. You may be able to block them via your browser settings, but doing so may affect Site functionality.

Cookie Name Provider Purpose Duration
ech_session ecomcheckouthandbook.com Maintains your session state and security Session
ech_consent ecomcheckouthandbook.com Stores your cookie consent choices 12 months
ech_csrf ecomcheckouthandbook.com Protects against cross-site request forgery Session

Performance and Analytics Cookies

These cookies collect information about how visitors use our Site, such as which pages are visited most often and whether users encounter error messages. They help us improve the Site's performance and your experience. All information these cookies collect is aggregated and therefore anonymous.

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users 2 years
_gid Google Analytics Distinguishes unique users 24 hours
_gat Google Analytics Throttles request rate 1 minute
_hjSessionUser Hotjar Identifies a user across sessions 365 days
_hjSession Hotjar Holds current session data 30 minutes

We use Google Analytics and Hotjar to understand how our Site is used. These tools help us measure the effectiveness of our content on topics like checkout optimization and cart recovery. You can learn more about Google Analytics' data practices at https://policies.google.com/technologies/partner-sites and Hotjar's at https://www.hotjar.com/legal/policies/privacy/.

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences (e.g., language or region) and providing embedded content. If you do not allow these cookies, some or all of these services may not function properly.

Cookie Name Provider Purpose Duration
ech_prefs ecomcheckouthandbook.com Stores your display preferences 6 months
intercom-id Intercom Enables live chat support 9 months
intercom-session Intercom Maintains chat session 1 week

Targeting and Advertising Cookies

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

We currently do not run third-party advertising on the Site. However, we may use cookies from LinkedIn or Twitter to measure the performance of our own marketing campaigns and to show our ads to people who have visited our Site. These cookies are only set with your consent where required by law.

Cookie Name Provider Purpose Duration
bcookie LinkedIn Browser ID for LinkedIn services 2 years
lidc LinkedIn Routing and session data 24 hours
personalization_id Twitter Tracks activity for advertising 2 years

Third-Party Cookies and Services

We use several third-party services that may set cookies on your device when you visit our Site. These third parties have their own privacy and cookie policies, which we encourage you to review:

We do not control these third-party cookies. Please refer to each provider's policy for details on how they use cookies and how to opt out.

Managing Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by using our cookie consent banner or preference center, which appears when you first visit the Site and is accessible via a link in the footer.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site, but your access to some functionality and areas may be restricted. The methods for managing cookies vary by browser:

To opt out of Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout. To opt out of interest-based advertising, you can use the Network Advertising Initiative's opt-out tool at https://optout.networkadvertising.org/.

Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature. Because there is no industry consensus on how to respond to DNT signals, our Site does not currently respond to them. We do, however, honor your cookie consent choices as described above.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. The "Last updated" date at the top indicates when the policy was last revised. We encourage you to review this page periodically.

Contact Us

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:

We will respond to your inquiry as soon as possible.